APPLE LABEL A is For Apple (Rare 1960s UK Photogravure poster print, designed for the Apple Boutique by the Dutch art & design collective The Fool who, at the height of swinging London, had fallen into the Beatles orbit [it was The Fool that gave Lennon's Rolls Royce a psychedelic makeover!]. Charged with designing and stocking the newly opened Apple Boutique, the collective set to work producing numerous murals, paintings, posters and all manner of psychedelic oddities. Now 50 yearson the Fool's designs have become so iconic they encapsulate the visual language of the era, the store itself was a financial disaster and lasted for less than a year [most things that weren't nailed down tended to go walkies!], needless to say, original posters from the Apple Boutique don't come up for sale very often! The poster has been professionally framed & glazed with a red surround mount, brown wooden frame with golden inlay and measure 27" x 34". The previous owner won a bid at Christie's South Kensington, and the item still has the original lot number on the glazed front with the original paper work on the reverse, how's that for provenance! It's a superb item that is simply crying out to be displayed)* contact us for delivery option otherwise glazing will be removed and replaced with perspex for transit purposes via a standard courier *