music fans warned about the ‘record collecting gene’
991.com forewarn of potential music widows
991.com has issued a health warning advising certain types of music fans to take care when visiting its website and in some cases avoiding it altogether.
With hundreds of millions of pounds a year being spent globally, record collecting is not only potentially addictive but can prove expensive for those involved.
991.com commissioned Chartered Psychologist and Psychotherapist, Professor Alex Gardner, to build a profile of a typical record collector. His in-depth study of collectors identified those most at risk of becoming a vinyl junkie as being:
· Men, aged between 25 and 45 who are into "proper bands with guitars"
· These men are likely to assign more importance to music than the car that they drive and even the clothes that they wear
· They are likely to arrange their records and CDs alphabetically and will take care to keep them apart from any other music in the house (or flat)
· In addition, they’ll have a tendency towards ‘the good old days’, often citing early incarnations of the likes of Led Zeppelin, Pink Floyd, The Jam, The Clash, The Smiths and even Oasis as the only ones worthy of contemplation
· Even in the age of digital downloads, they remain happy buying their music on records and CDs even though they may carry much of it around on an iPod
Professor Gardner stated: “My findings show that record collectors would rather forgo holidays, cars and even clothing rather than have anything happen to their precious collection. One married respondent even said he’d rather lose his wife than part with his records.”
“Your average record collector spends thousands of pounds every year on their habit – readily admitting it is more than a hobby –in other words they let it rule their heart rather than their head.
Robert Croydon co-founder of 991.com continued: “Our study shows how seriously collectors take what they do. 991 helps feed that passion, that intensity, by providing collectors with what they want. So we felt it appropriate to warn potential ‘music widows’ of the need to exercise proper supervision if their partners display symptoms that can be attributed to having ‘the record collecting gene’”.
To view the complete findings of the ‘You are what you collect’ survey please click here.
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